Here’s why: roles often get assigned by bloodline, not by strength.
Dad becomes the visionary. Mom the integrator. Sister in HR. Brother in sales.
Not because they’re wired for it—but because that’s how the family tree fell.
In the latest Powered by Instinct, Sara Stern shares the tough truth:
When you compare what the business actually needs with what family members naturally bring, the results can be eye-opening.
Sometimes roles need to be flipped.
Sometimes people need to step aside.
And sometimes the best move is admitting family ties don’t equal competence.
💡 The strongest family businesses match roles to instincts—not surnames.
#familybusiness #smallbusiness #bizadvice #short